I’m Panny Park, a creative professional with a passion for bringing ideas to life through thoughtful design and visual storytelling.
Throughout my career, I’ve worked across brand strategy, graphic design, digital market, web, social media, and integrated campaigns, helping brands communicate their stories and connect with their audiences. My experience spans both hands-on design and creative leadership, from developing concepts and visual identities to leading campaigns, shaping creative direction, and bringing projects from idea to execution.
Most recently, I served as a Brand Design and Creative Services Manager at Experian, leading creative initiatives across digital, social, email, events, and brand campaigns. Working across different channels and collaborating with cross-functional teams has strengthened my ability to balance creative vision with business objectives while maintaining a consistent and meaningful brand experience.
My approach to design is rooted in curiosity, empathy, and belief that great creative work should do more than look good—it should communicate clearly, evoke emotion, and leave a lasting impression. I enjoy exploring new ideas, solving creative challenges, and finding the right balance between strategy and aesthetics. Whether I’m developing a campaign, refining a brand, or mentoring fellow creatives, I’m always looking for ways to make the work more impactful.
Outside of work, I enjoy traveling, discovering new places, and documenting experiences that inspire fresh perspectives. I believe creativity grows through curiosity, exploration, and the willingness to see things differently.
At the heart of it all, I’m a designer who loves turning ideas into meaningful visual experiences and I’m always looking for the next story to tell.